Welcome to the Sure Brand Developments

Sure Brand Developments Ltd is a 100% NZ owned and operated success story.  We operate a small close knit team with head office and the manufacturing plant located in Auckland, while multiple demonstrators operate around the country.  Since 1979 we have been developing, refining and manufacturing our Teflon® products.

Sure Brand Developments Ltd have 2 main Teflon® materials, Polytetrafluroethylene (PTFE) as used in the famous SURE IRONZALL Teflon® iron slipper which turns that ironing chore into such an easy task and removes the risk of scorching even the most delicate of fabrics, and PTFE bonded glass reinforced fabric sheets which are then produced in various lengths and shapes, creating such bacterial resistant products as commercial baking sheets, BBQ sheets, cake tin liners, muffin tray inserts, craft, applique and many more uses.  Our Teflon® based cooking and baking products give a superior non-stick surface.  This means our product reduces the need for cooking oils and fats – plus cleaning them is a breeze.

We deliver our products throughout New Zealand and also export to most countries overseas.  Our products can be bought directly through mail order, or via our secure web shop.  Our clientele come directly from bakery, textile and packing industries, we supply retail, trade and wholesale, as well as the domestic market. Please inquire for retail, trade and wholesale pricing.

Our products are enjoyed by everyone, from the busiest of commercial kitchens, to the home baker, from clothing manufacturers to the home ironing board, from special effects for film and TV to the weekend crafter.

We are proud of the quality of our products, and the health benefits they have been delivering to households worldwide for over 30 years. We have personally tested each of our products and stand by all of them.

You can be Sure with Sure Brand Developments.



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  • 35 Uppingham Cres,
    Auckland 0627,
    New Zealand

  • +64 9 818-4891
  • forsure@sure.co.nz